Google Analytics (GA) is a free service, offered by Google, that generates detailed statistics about the visitors to a website.
Webmasters can use GA's analysis of where the visitors came from, how long they stayed on the website, and their geographical position to optimise advertisement and marketing campaigns.
Users can define and track conversions or goals, which can include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can find unexpected sources of quality visitors and determine which ads are performing and which are not.
http://www.google.com/analytics
Integration in your website or extranet
Orbit One can customise Google Analytics and integrate the tool in your website or extranet portal. Some examples:
- Track virtual page views: allows you to send various URLs to Google, making it easier to use the ‘Content Drilldown’ reports.
- Track downloaded files
- E-mail campaigns: track the success of your campaigns, and what people do on your site.
- Track who is using your extranet with visitor type segmentation.
- Track what people search for using site search.
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