Orbit One helps you use the Internet as a marketing tool for your business. The Internet is a much richer marketing instrument than traditional media − radio, TV, etc. − because it allows you to capture data regarding user interaction with your website in real time
When we begin to design your website with you, we take the time to understand your business model, its added value and target groups. We measure how people find your website and how they interact with it. Because Orbit One understands Internet Marketing, we then develop your web solution/site with Internet Marketing techniques built in.
This way, by bringing your marketing efforts very close to customer action (just 1 click away), you optimise your marketing budget and maximise your ROI.
Define & measure your goals
We help you define and measure your website’s conversion rates. Conversions are concrete, measurable actions visitors perform on your site − and they can make or break your website’s purpose! Here are some practical examples:
- Buy a product/gift certificate
- Make a reservation/buy tickets
- Register for membership
- Sign up for a newsletter
- Download a document
- Download software/trial version
- Fill in a contact form
- Click on a link
- Watch a presentation/webcast
- Apply for a job
Boost the success of your site ... and your business
To attract (more) quality visitors to your site and improve your conversion rates, we use a variety of channels and techniques:
- Search engine optimization (SEO)
Uses important keywords to improve your ranking in search engines (such as Google) − enabling people to find your website more quickly and easily.
- Search engine advertising (SEA)
Pay-per-click advertisement (using Google Adwords) to boost your business.
- E-mail marketing/campaigns
Informs your subscribers about new promotions, products, events.
- Web analytics
Measures how visitors find and enter your website, what they do during their visit, and when they leave (and where they go).
- Online surveys and Questionnaires
Provides feedback from your audience so that you can improve your service.